When shopping, do you buy on pain points or on inspiration? For example, if you see a sign “12 Hour Sale” – and you respond to it by making a purchase, you are responding to the “I am going to miss out on a sale” pain point. Marketers have seen a lot of success in forcing the consumer to make decisions by pressuring them. Another example is when a vendor states “Limited Supply”. This is geared to force you to make a buying decision under pressure. If you really want to understand the depth of impact of pressure sales techniques, all you need to do is look at some online videos of the mayhem caused by the Black Friday phenomenon in the United States.